R O S E M C B R I D E

Tierney

Throughout my time as a public relations intern at Tierney, I had the opportunity to support the Yuengling, Verizon and ShopRunner accounts.

Yuengling & Team RWB

In the fall of 2018, Yuengling partnered with Team Red, White & Blue as a part of their Lagers for Heroes program. I was given the opportunity to write about their partnership on both the Yuengling and Team RWB website.

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ShopRunner #YourDistrict Campaign

ShopRunner did a campaign featuring Whitney Port and a number of other influencers in the #YourDistrict campaign for TheDistrict app. I was responsible for pulling outfits for Whitney Port from ShopRunner's retailers and assembling PR boxes to various influencers.

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As part of the Yuengling account, I was given the opportunity to monitor and actively engage on Yuengling's social platforms, including Facebook, Instagram and Twitter.

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On the Yuengling Instagram, I would engage with Yuengling fans through comments on photos like the one below.

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I would do the same on the Yuengling Twitter and Facebook accounts to interact with their audience.

I was also responsible for finding user-generated content to show the client and repost on the Yuengling platforms. Here is a photo of user-generated content I found that we posted on the Yuengling account in October.

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Yuengling's 6th Generation of brewers has a blog as an extension of the Yuengling website called &Daughters. Below are two of the blog posts that I ghost-wrote on behalf of the Yuengling daughters.

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