Yuengling & Team RWB

In the fall of 2018, Yuengling partnered with Team Red, White & Blue as a part of their Lagers for Heroes program. I was given the opportunity to write about their partnership on both the Yuengling and Team RWB website.

ShopRunner #YourDistrict Campaign

ShopRunner did a campaign featuring Whitney Port and a number of other influencers in the #YourDistrict campaign for TheDistrict app. I was responsible for pulling outfits for Whitney Port from ShopRunner's retailers and assembling PR boxes to various influencers.

As part of the Yuengling account, I was given the opportunity to monitor and actively engage on Yuengling's social platforms, including Facebook, Instagram and Twitter.

On the Yuengling Instagram, I would engage with Yuengling fans through comments on photos like the one below.

I would do the same on the Yuengling Twitter and Facebook accounts to interact with their audience.

I was also responsible for finding user-generated content to show the client and repost on the Yuengling platforms. Here is a photo of user-generated content I found that we posted on the Yuengling account in October.

Yuengling's 6th Generation of brewers has a blog as an extension of the Yuengling website called &Daughters. Below are two of the blog posts that I ghost-wrote on behalf of the Yuengling daughters.